THE BAY AREA'S BEST KEPT ANTI-AGING SECRET ARRIVES AT NORDSTROM-VALLEY FAIR ON AUGUST 8th Introducing revercel®

Campbell, CA July 24, 2003 — The Bay Area's best kept anti-aging secret, revercel®, will be available at Nordstrom-Valley Fair in San Jose, California and through Nordstrom's Beauty Hotline at 1-800-7-BEAUTY on August 8, 2003. Previously, revercel® was only available at Age Defying Dermatology, Silicon Valley's largest cosmetic dermatology Medical Center.

revercel® is an innovative, anti-aging skin and body care line, created by Rick Noodleman, M.D., Medical Director of Age Defying Dermatology.

"We are very excited to be launching revercel® at Nordstrom-Valley Fair. After more than 15 years of research, our team of dermatologists and cosmetic chemists has created the most advanced anti-aging skin care program available today without a prescription. revercel® actually helps repair sun and environmental damage, while protecting the skin from further photo-aging. The result is a more radiant, lustrous complexion," said Noodleman.

"We are always looking for new and exciting brands with leading edge technology to offer our customers. We feel that revercel® has that to offer Nordstrom," said Laurette Puhlmann, Nordstrom's Northern California Product/Market Buyer for Cosmetics. "We are especially excited that Dr. Noodleman's Medical Center is nearby so he can be in the store on special occasions to help educate our customers about revercel® and address their skin care concerns."

Each revercel® product has been custom-formulated and tested. The line currently consists of 24 products designed to meet the needs of all skin types. revercel® artfully combines ingredients such as "fruity" acids, Vitamins A, B,C and E, parsol 1789 sunscreen, sea plankton and green tea extracts.

revercel® includes: Vita C Infusion Cream, a unique waterless, "powder crème". "Vitamin C is a difficult compound to stabilize. Our Vita C-Infusion cream contains L-ascorbic acid, a more stable form of Vitamin C," said Lori Christensen, revercel®'s Business Development Manager. "Vitamin C prevents free radical damage and helps repair existing damage by promoting collagen formation. It also reduces brown spots, fine lines and wrinkles," continued Christensen.

Teamine‚ Eye Perfection Cream is another unique revercel® formulation containing Vitamins K and C along with the patented teamine complex to reduce dark circles and puffiness and prevent fine lines.

The revercel® line also includes:
Papaya Cleanser with fruity acids and enzymes for gentle exfoliation, Photosome Daily Protectant with marine algae extract to help reverse the damaging effects of the sun.

Intensive Repair Serum w/Retinol and Co-enzyme Q10 to stimulate collagen production, Eye Perfection Serum w/ Retinol to repair sun damage around the delicate eye area ,Skin Lightening Lotion with hydroquinone to help fade dark spots, Waterproof, oil-free, broad-spectrum sunscreens; alcohol and soap-free products for sensitive skin; and acne treatments with salicylic acid.

Nordstrom-Valley Fair will offer a deluxe-size sample of revercel®'s Papaya Cleanser and Oil-Free Sun Defense SPF 30+ to its customers during August. Personal appearances by Dr. Noodleman will also occur during August and September. In addition, revercel® will be available for sale through Nordstrom's Beauty Hotline at 1-800-7-BEAUTY. Nordstrom-Valley Fair is located at 2400 Forest Avenue in San Jose, California, (408) 248-2180, extension 1419.

For further information, contact Lori Christensen at (408) 369-4241, toll free at 1-866-TO-RENEW

revercel® LLC is located at 3803 South Bascom Avenue, Suite 200, Campbell, California, 95008.

Media inquires via Michele Brownstein of dMk Communications,(510) 501-7369 or michel@dmkcomm.com.











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